Do you have any idea about the visitors to your business sites? Your prominent visitors are web robots that crawl your contents and index them. With your basic knowledge in HTML encoding plus proper optimization of keywords and images, you will certainly reach some height of success. The right HTML code will ensure better ratings from robots, and the overall “layout” is also important. Once a first time visitor reaches your website, you only have approximately five seconds to get them hooked or left instantly.
If you are maintaining a small business website, you may wonder “Why my site has no visitor?” If you have improper or deprecated HTML code, your web pages will still be loaded and appear correct in a browser. A browser may disregard your wrong input, and display what you intended to, and the page will display great. Just remember, web robots may not be as forgiving.
Here’s a list of eight essential elements for better ranking in search engine results pages (SERP) that need to be considered in your design and web site promotion. For more information on code issues from the internet authority, visit the World Wide Web Consortium to view DOCTYPE and other quality standards.
1. DOCTYPE Statement
2. Page Title
3. Proper HTML Code
4. META Description
5. META Key Words
6. First Paragraph of the Home Page
7. An Extra Page of Just LINKS
8. Backlinks (Links to your pages)
These 8 key elements are either unaccounted or feebly designed in 85% of all web sites. Several search engines may only index the other 15% in their directories. That is to say, as scarce as 15% of the 6 billion webpages online perpetually make it into various search engines. Even worse, there are imperfections that may cause in your articles being blacklisted, and the search engine web crawlers may never revisit to check if it’s modified. This could explain why you “don’t have any visitor”.
Websites can be straightforward and professional minus this expensive software to build your pages. Experienced programmers hand code and many create the HTML in NotePad. Web publishers who decide to use flash, frames, or the state-of-the-art software may be losing a major share of new visitors or customers because the visitor may lack the technology or updated version of browsers. If they are turned off and go with?ut giving your business site a fair viewing, it could mean a waste of earnings.
M?st designers use prepackaged software to create web pages. If the software leaves ?ut any of the key elements, the c?de is hidden, and y?u’ll never kn?w your site was not ?ptimized for search engines. The designer may not kn?w, or care, ab?ut these items as long as the page lo?ks attractive. N?te: Search engine alg?rithms vary by company, so s?me elements such as “an extra page of links” may not be as important t?day with s?me search robots. Backlinks refer t? marketing your site and getting ?ther web sites to link to yours.
Finally, business visitors want inf?rmation. They do n?t visit your home page to be entertained. M?st have a need (pr?blem) and want a fast answer (s?lution), so designs sh?uld be created to minimize the use of music or vide? unless that’s your core business. Anything that distracts from a positive first impression may vi?late my “5 Second Rule“.
Joel Bangahon is a teacher, a gamer and a blogger behind the success of Scolex Portal. He also maintains a make money online blog to guide newbie bloggers and freelancers find the right place to generate extra cash.

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