Tracking

I don’t know why some people don’t use tracking for their Google adword campaigns. It is absolutely baffaling that they would sit there and not track a single thing. How will you know what keywords brough you conversions? How will you know what keyword brought you the most traffic, or the less traffic? Tracking enables you to know what is and what is not working. It helps you profit quicker! Stop burning money and start tracking your adword campaigns with Google analytics.

Brands

People that know your brand already know how to find you. You are trying to attract the people that don’t know your brand. Focus on finding relevant keywords and building campaigns with them. You want people that are interested in your product but don’t know who you – the brand – are right now. You are adding customers, not marketing to customers you already have.

Wrong Landing Page

Your keywords and what you advertise should match up with your landing page. The very last thing you want to do is pay money to confuse a potential customer. If you try to pull a bait-and-switch it will backfire. It is very simple. Your keywords should match up with your landing page giving your new visitor exactly what they clicked for!

Assume All Visitors Are Equal

This is very moronic on your part. The higher the bid for a keyword the more likely it is to convert for you. Especially when you have previous knowledge that they specific keyword was bring in conversions. Just because your bid has to go up to get the traffic doesn’t mean you should stop because your on a budget. If your traffic is converting, and you have to deal with a small profit margin, continue to do so! Profiting is better then not profiting at all, correct?

Relevant Information

When a user clicks on one of your ads and they are displayed content irrelevant to the ad you will lose money. Always remember to have that content ready for the user to view. Especially when you are linking your ad to that page!

Google adwords can be a little tricky when you first begin with the platform Of course it will get easier as you test with it, but these mistakes can be avoided at the very beginning! You know them now be sure to not do them!

This article has been provided by Remy who is a contributor to www.HowToTradeCommodities.co.uk where you can get some useful tips when it comes to choosing the best commodity trading online.

This has led to the rise of SMO (Social Media Optimisation) which some say could soon overtake SEO (Search Engine Optimisation) as the most effective form of content distribution; especially with the rise of Google+ in Google’s new Search plus Your World search algorithm.

This is why we have put together some top tips to help you improve your SMO and progress your content’s exposure.

Posting times

For maximum impact you need to know when your target audience are most active. If you post your news at the wrong time of the day then it will likely get buried by other posts by the time traffic reaches its peak. This is why it is actually better to post during these high traffic times. These can vary depending on location or subject which is why there are tools to help you find your most effective times to post.

Tools such as TweetWhen and WhenToTweet are great resources to help you manage your tweets and help you get the most out of Twitter.

Regularity

Look at the how often you post content online. Using a highly updated site such as Twitter will mean that you should look to post more often, making sure you tweet your stories at least 3 times within 24 hours for maximum impact. Spread these across the day and use your posting time research for better results.

Interaction

Social media isn’t just for distribution; it’s social, so use it as such. Ask questions and try to formulate discussions around your news articles. By getting people to interact with your post you are not only spreading its exposure to the comment posters friends/fans/circles you also get different points of views on your news and opinions. This is engagement and what you should be aiming for with social media.

Post Size

Apart from Twitter, other social networks give you a lot more freedom with the size of your update. However, the fast rate of updates on peoples feeds mean that often the most effective posts are short and easily digestible. This is why images and short, punchy updates can be more effective at luring people to viewing and interacting with your content.

SMO for SEO

Posts on Google+ are becoming a more prominent feature of Google’s search results, so if you’re not already using it the time to start is now. Build a following and share content aiming to be added to more circles, extending your reach.

Gunning for Groups

Each social network has their own way of grouping people with similar interests together, whether it is groups, circles or hash tags. If your news content would appeal to a group’s interest make sure they know about it and send them a link or an update.

This post was written by Silicon Beach Training, a Brighton based company who offer a wide range of courses including Social Media Training and Project Management Training. Training is a great way to learn new skills and refresh existing ones for best effect in the current financial climate.

Link Social Networks Together

Although it can be easy to get caught up in doing activities on each social network individually, it is much more efficient if you link them together. On YouTube, you can upload, favorite or like a video so that it will be immediately broadcast to your Twitter or Facebook account also. You can accomplish this easily by going to the upper right-hand corner of your YouTube account and clicking on “Settings” and then selecting the “Sharing” option. From there, you can add all of your social networking accounts.

Use Your Foreign Language Skills

Another great feature that YouTube offers is the ability to conduct searches in foreign languages. With their onscreen keyboard, it makes it possible to enter almost any language and conduct searches all on your own. Simply scroll down to the full bottom of the screen. There, click on the language menu and select your chosen language. A small keyboard icon will show up on your search bar. If you click on it, a keyboard will appear on your screen and you can use it as your guide for typing in your search keywords. This nifty feature makes it possible to search for foreign language content regardless of what type of keyboard you have attached to your keyboard.

Refine the Viewing Size and Resolution of Videos

Most regular YouTube users are familiar with the “full screen” option for watching videos. However, in some cases, you want the video to appear larger on your screen, but not fill the monitor screen entirely. In this case, choose the mid-size viewing option. It is located on the lower right region of the video window.

If you want to upgrade the resolution of a video, choose a higher resolution setting, which can be changed in by hitting the resolution count menu. It is also located in the lower bottom right of the viewing screen. You can also change your settings to automatically play HD if you switch to the full screen setting. Go to the settings menu and choose “playback setup.”

Save Videos for Later Viewing

It is not always possible to look at every great video you find on YouTube the minute you find it. If you want to save it to look at later, go to the main YouTube page and select “add to,” which is located right under the video window. If you want to save an embedded video, look for a plus sign at the bottom on the menu bar. This sign will appear after you have selected the “add to” feature on the main page. When you want to watch your saved videos, go to the video manager that appears if you click on your username.

Use Keyboard Shortcuts

Once you start using YouTube regularly, you may find that you want to speed through certain videos or activities. If you are watching a video, you can click on it and then use the space bar to start or pause the video. On your directional keys, use the left arrow key for rewind and right arrow key for fast forward. Up and down directional keys control the volume. Your home key will take you to the beginning of a video and the end key will take you to the end of the video.

With just a few tips and tricks, you can make using YouTube even more fun and enjoyable. As one of the major social networks and the primary video sharing network, YouTube has become one of the places many people go for entertainment and information.

This guest post was written by Harrison L., who is planning to publish his video series about how to grow your own bonsai trees and beginner bonsai starter trees onto his YouTube channel. To read more of his posts about bonsai trees, you can visit his visit at www.BonsaiTreeGardener.net.

1. Transcripts make your podcasts more accessible. The ease of listening to podcasts while driving to work, doing the dishes, working out, or performing any number of other activities is one reason why this form of media has become so popular. However, sometimes your audience members may not have access to an MP3 player or computer. A transcript of your podcast allows them to print out your material and read it wherever they’d like, or they can read along with the transcript as they listen to your podcast.
2. Transcripts make your podcasts more usable. For informational podcasts, a transcript makes your podcast more convenient. Your audience won’t need to continually pause or rewind the material if they are trying to follow your instructions. The audience member can also make notes on a transcript printout, unlike with the actual podcast itself.
3. Transcript formatting can highlight key points. Another way transcription can make your podcast more engaging is through the use of formatting. The use of headings to delineate key sections can help guide readers of the transcript through the information. You can use bolding, italics, larger fonts, line breaks and centering to highlight key points in your material that you want your audience to pay particular attention to.
4. Bundle similarly themed podcasts in your transcripts. If you’ve done a series of podcasts on a single topic, bundling the transcripts of these podcasts into a comprehensive book-like product allows your audience to find all the information they need in one place. Instead of having to scan through each podcast in the series to locate a particular nugget of knowledge, this combined transcript gives them a single convenient guide.
5. Include visual content in your transcripts. Podcasts have one limitation—they are not a visual media format. Your transcript, however, is not limited in this way. Include pictures and drawings to help illustrate the points you make. Inserting a picture at the beginning of the transcript can help prepare the audience for the information you are about to discuss.
6. Links to resource materials are valuable to your audience. Take your podcasts to the next level with a transcript that includes links to additional resources. Hyperlink items in your transcript to resources you’ve created or to outside resources your audience will find valuable. You can even include a resource list with links to these resources at the end of the transcript, adding an entirely new dimension to your podcast.

Randall Davidson is the lead project manager at AudioTranscription.Org, a company that offers podcast transcription services. AudioTranscription.Org’s numerous high quality transcription services make it one of the top transcription service providers in the United States.

As a result, one of the trends that have caught the fancy of web advertisers is that of mobile PPC advertising. It is similar to normal pay per click advertising but on mobile devices. A PPC campaign for mobile devices draws a tangent from the more commonly used PPC model for desktops, only with slight tweaks.  Such type of advertising is based on an understanding that since mobile communication will drive the day in the years to come, ensuring website visibility and online sales on mobile platforms makes much more sense.

Adapting to mobile internet is not exactly as difficult a task as it may be seen on first looks. It is simply about taking your existing PPC strategies and redesigning them to appeal to mobile internet users as well. For starters, web advertisers can set up an exclusive AdWords campaign for mobile devices. This is largely because there is a huge difference between objectives of desktop searchers as compared to mobile searchers. It can readily be assumed that people who search using their mobile devices are more likely to be instant gratification seekers. They are looking to get the necessary information and that too quickly as against desktop surfers who are more likely to devote time to going through in-depth information. Hence, it is important to be very selective while choosing the keywords for mobile PPC advertising.

Secondly, web advertisers can consider developing one or more landing pages compatible with various mobile devices for pay per click advertising on mobile devices. This is important because given the size and form of a mobile device, websites that are simple, use bold text, have easily clickable buttons, are properly encoded and provide to-the-point information are more likely to appeal to the average mobile web surfer. A website with small font text may have high ranking and a leading position on the search engine result page but for mobile internet users such a website is a hindrance to their cause, and they are more likely to exit it instantly. This further affirms the need to have smart websites and smarter PPC ads for smart mobile devices.

Sooner or later all web advertisers will have to start catering to the mobile internet user segment. Hence, it is better to start strategizing PPC campaigns keeping in mind both desktop web surfers as well as the emergent mobile web surfer segment.

Almost 50% of online shoppers are doing so, through their mobile devices. Mobile PPC Advertising will need to evolve rapidly and online advertisers will have to plan for the mobile invasion. Convonix is an internet marketing company expanding its pay per click services to the mobile platform for all its clients, and is among the first firms to tap into the mobile advertising market.

If you are maintaining a small business website, you may wonder “Why my site has no visitor?”  If you have improper or deprecated HTML code, your web pages will still be loaded and appear correct in a browser.  A browser may disregard your wrong input, and display what you intended to, and the page will display great.  Just remember, web robots may not be as forgiving.

Here’s a list of eight essential elements for better ranking in search engine results pages (SERP) that need to be considered in your design and web site promotion. For more information on code issues from the internet authority, visit the World Wide Web Consortium to view DOCTYPE and other quality standards.

1. DOCTYPE Statement

2. Page Title

3. Proper HTML Code

4. META Description

5. META Key Words

6. First Paragraph of the Home Page

7. An Extra Page of Just LINKS

8. Backlinks (Links to your pages)

These 8 key elements are either unaccounted or feebly designed in 85% of all web sites. Several search engines may only index the other 15% in their directories. That is to say, as scarce as 15% of the 6 billion webpages online perpetually make it into various search engines. Even worse, there are imperfections that may cause in your articles being blacklisted, and the search engine web crawlers may never revisit to check if it’s modified. This could explain why you “don’t have any visitor”.

Websites can be straightforward and professional minus this expensive software to build your pages. Experienced programmers hand code and many create the HTML in NotePad. Web publishers who decide to use flash, frames, or the state-of-the-art software may be losing a major share of new visitors or customers because the visitor may lack the technology or updated version of browsers. If they are turned off and go with?ut giving your business site a fair viewing, it could mean a waste of earnings.

M?st designers use prepackaged software to create web pages. If the software leaves ?ut any of the key elements, the c?de is hidden, and y?u’ll never kn?w your site was not ?ptimized for search engines. The designer may not kn?w, or care, ab?ut these items as long as the page lo?ks attractive. N?te: Search engine alg?rithms vary by company, so s?me elements such as “an extra page of links” may not be as important t?day with s?me search robots.  Backlinks refer t? marketing your site and getting ?ther web sites to link to yours.

Finally, business visitors want inf?rmation. They do n?t visit your home page to be entertained. M?st have a need (pr?blem) and want a fast answer (s?lution), so designs sh?uld be created to minimize the use of music or vide? unless that’s your core business.  Anything that distracts from a positive first impression may vi?late my “5 Second Rule“.

Joel Bangahon is a teacher, a gamer and a blogger behind the success of Scolex Portal. He also maintains a make money online blog to guide newbie bloggers and freelancers find the right place to generate extra cash.

1. Get guest bloggers or be a guest blogger somewhere else. If you have a good friend that has a popular blog, or a blog that you like, consider offering up a guest post. This is a good idea to present your work to a new crowd. This can help out the other blogger if they are busy and can’t post that day. If you write something really interesting, people will want to follow you and read your blog. Remember that this is a two-way street. Allow other bloggers to guest post on your blog. This will build up a network of bloggers, which is good for everyone.

2. Join forums. If you want to get your blog some free promoting, make sure that you join online forums, social networking sites, and others where you can find potential readers. If you comment on a forum, make sure that you include the link to your blog. If you have a good comment, people want to follow your link and find out more about you.

3. Make sure that you promote outside of your blog. After you log off, it doesn’t mean that promoting your blog can stop. You can talk about your blog to your friends, your family, anyone that you come into contact with. It does depend on the type of blog that you have, but you can bring it up in just about every conversation. If you write about cool topics (or your life) you can pique people’s interest and they will want to read your blog.

4. Nominate yourself (and other blogs) for blog awards. There are tons of awards that you can nominate yourself (and other blogs) for. You will be able to ask your readers to help you for your awards. This will help you promote your blog. If you nominate other bloggers, you will increase your chances of other bloggers helping you get readers.

5. Don’t be afraid to ask questions or contribute. You might feel a little silly commenting on blogs or offering suggestions to people that you have never met, but that doesn’t matter. The more you comment, the more that you will be able to increase your blog traffic and network of bloggers.

About the Author

Neltje Anne Maynez writer for MyCollegesandCareers.com. My Colleges and Careers will help you find the best online universities that you need to get the education that you want.

It is essential to choose the right blogging software.  The proper selection of content management software for your blog will make a huge impact on the performance of your blog.  If you want to impress your users with your blog, I would advise you to stay away from free blogging services like Blogger and WordPress.com.  The best CMS software like WordPress will help you to customize your blog the way you like it.  You can add as many features in your blog as your wish.

It would be prudent to host the blog on your own domain.  If you are using services like Blogger.com and WordPress.com, you will find it cumbersome in the long run with the limitations of features it has on offer.  With a blog with your own domain name, you will be able to create a  brand name for yourself as your blog become more popular.

Whenever you start writing a post, put yourself in the shoes of your viewer and think what do they need and how you could satisfy that need through your blog.  Title of your Blog is the most important part of the post and is the only reason for the visitor to read your entire post.  You should write the most effective Title which will attract the visitor to read the remaining post.  It is also important to consider the optimization of your content as per search engine requirements.

For promotion of you blog, you need to start conversations on other related blogs and forums to find people who might be your prospective visitors.  You can also get inspiration from the successful blogs which are available online.

You also have to participate in related blogs and forums to see the interests of the people. There are many successful blogs active now, you can have a look to get right inspiration.

One more way to make your blog popular is by tagging your blog contents on Technorati, Digg, StumbleUpon and Reddit.  You can also attract visitors for your blog by inviting other bloggers to link to your post.

A successful blog is an effective combination of good & informative content and promotional skills.

Learn more about SEO, Blogging, Internet Marketing and Making Money online at BeingBlogger.net.  Read My Post – How Search Engines Rank Web Pages

We are coming to the end of 2011 and people are still talking about how important SEO is in order for your website to rank highly in search engine.

The problem is that the Internet has changed dramatically over the last 10 years or even the last two years and there is still talk on the Internet about SEO and how without it you cannot rank in the search engines.

These people have failed to keep up with the pace of the Internet because SEO is not a major factor when it comes to your site being ranked. The truth is that probably only makes up for about 20% of the overall rankings.

Only 20% I hear you say! Yes because the other 80% is taken up with other ranking variables like:-

• Bounce rate
• User experience
• Social networking
• Social interaction
• Back links
• Quality content

and this is just to name a few.

I can guarantee that there are a few on that list I just mentioned that you didn’t even know about.

SEO Is Slow And Boring Process

All Webmasters can tell you that SEO is slow and boring and you may not even see any results within a month. Now to add to all this is what I call “Google hoops“this is basically doing all the things that Google wants you to do some you can rank for your targeted search terms.

Now there is one question you have to ask yourself and that is “if you are not seeing quick results or traffic from all your SEO work then why bother”

Why do I say this? Well it’s pretty simple.  There are so many other websites out there where you can get tons of traffic from, sites like Digg, Facebook, Reddit and twitter just a name a few off the top of my head.

There are people out there making tens of thousands of dollars per month by just using Facebook alone and sometimes with not even having a website. How many people do you know of that have made tens of thousands of dollars from organic traffic alone? Properly zero!

So What Am I saying

I’m trying to get across to you that you don’t need SEO or search engines to be able to have a successful blog or website. The reason why I say this is because the Internet has evolved and grown so Google no longer has the monopoly on traffic.

What does this mean for the future?

SEO Gooroo’s will still create and sell SEO related products because a majority of Webmasters and new Internet marketers are two years behind the curve. For example there are still websites that sell link wheel and auto-blog creation services. We know that with the advent of Panda these methods are no longer viable.

So from now and for the foreseeable future you will no longer have to rely on the search engines to bring traffic to your website because you can get your own traffic from a plethora of other sources.  As sites like Facebook etc get bigger and bigger search engines will no longer be the big players within the Internet world.

Robert a.k.a. kezanari is an expert in traffic generation and Internet marketing if you would like Some more powerful tips on Internet marketing and other blogging related topics please go to the Www.kezanari.com

Matt Cutts, Google’s chief headhunter in charge of destroying spammy web sites, had warned web site owners that his team would seek out web pages that had poor or duplicate content and content that didn’t deliver quality material to visitors. Those sites that failed would be penalized.

The launch of Panda in early 2011 saw that prediction come true. Panda devastated thousands and thousands of web sites. Some web site owners saw traffic fall by 80% and more. Millions of dollars in Adsense revenue had been lost. Cutts has unleashed new iterations of Panda about every six weeks, so the carnage continues.

How do web sites recover after a Panda downgrade? The consensus states that there is no magic elixir to assure that a web site recovers from a Panda downgrade.

One solution is to hire a top SEO company to audit the web site. This, of course, brings to mind the question of what is a “top SEO company.”

Asking Google itself on how to get back in its good graces is a second solution. The answers from Google, unfortunately, are cryptic, contradictory and confusing.

There’s a third solution that costs little money and provides solutions that web page owners can try for themselves. This third solution is to study the webmaster blogs.

These people are on the front line of interpreting both Google and Panda signals. These people are pros, who have been in the Google ranking game for years. Finally, they are willing to answer questions, and they relay important hints of what works to overcome a Panda hit.

First, it’s important to realize that Panda is not a new Google algorithm but a new ranking factor added to Google’s entire algorithm.

Before the release of Panda 2.2, Cutts warned that this iteration would detect scrapper sites, which are copies of other web pages, and punish them by degrading their SERPs. Web thieves stealing original content and pasting it on their web sites has been a continuing plague for years.

Webmasters discovered two important facts about Panda’s downgrade of web sites with duplicate content. First, the scraper web sites were indeed being punished by Panda. These sites lost SERP and were appropriately downgraded.

On the other hand, some sites with original content were also getting slapped with a Panda downgrade. These sites were slammed by Google for repeating the same content on page after page in their own web sites.

This discovery relayed an important signal to every web site owner.

By omitting duplicate content, whether its boilerplate instructions or standardized blurbs about the web site, and writing new original content, the web site would show recovery in SERP. With this discovery, webmasters were able to compose a web theorem: Even though the bulk of the content on a web site may be original, any repetitive content may result in a site-wide penalty and subsequent downgrade.

The webmaster pros tested this theorem and found it generally true. Get rid of all duplicate content.

If a web site is hit by Panda, the first task of the owner is to comb through it for any duplicate content, even if it is original. Do it quickly, too. New Panda iterations are released every 4 to 8 weeks. The site needs to be reworked before the next Panda evaluation.

To recover from Panda, study what the webmaster pros say, and then apply that knowledge to the web site.

Jen Silva works for ChooseWhat.com and writes articles related to how to register a domain name and reviews on Free TurboTax online tax service.